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CUORE of Switzerland Becomes Official Performance Cycling Apparel Partner of USA Cycling

By: Bouker Pool  April 19, 2021

CUORE and USA Cycling have come to a five-year partnership through Tokyo 2020 and Paris 2024

CUORE of Switzerland, Inc. has signed a five-year agreement as the Official Performance Cycling Apparel of USA Cycling. With offices around the world, CUORE will outfit USA Cycling athletes at all competitions for cyclocross, mountain bike, road and track as USA Cycling champions performances for the next five years.

“CUORE has proven to be the leading brand in performance cycling apparel,” said USA Cycling’s Chief of Sport Performance, Jim Miller. “We are excited to begin our partnership and outfit our athletes in the finest quality apparel. We are aligned in our commitment to champion athlete performance at the Olympic Games and all other international competitions.”

CUORE will be outfitting USA Cycling athletes with exclusive kit designs at the upcoming Tokyo 2020 Olympic Games as well as Paris 2024. In addition to National Team apparel, USA Cycling and CUORE will also be working collaboratively on several other apparel items for the Olympic Development Academy and Foundation Donors, as well as new National Championship Jerseys and Membership apparel.

“CUORE is excited to be back again with USA Cycling supporting the athletes, federation and greater community. CUORE strives to provide the best cycling apparel in the industry and our partnership with USA Cycling will push us to create even better products that can be shared with the larger cycling community in the future,” said Scott Tietzel of CUORE of Switzerland. “USA Cycling continues to develop its programs, athletes and vision and we are looking forward to supporting them on all levels.”

USA Cycling and CUORE are excited to extend the partnership benefits to USA Cycling Members and Clubs. USA Cycling Members receive 20% off any apparel purchased on and any USA Cycling registered club will receive 20% off Custom Club Apparel with their first order as a new CUORE partner.

Members should be on the lookout for new designs and replica gear from CUORE hitting the USA Cycling Store in mid-May 2021.

Photos By: Casey B. Gibson

For inquiries related to CUORE of Switzerland, please contact Mary Wolber at